Velvet Violet Professional Semi-Permanent Gel Hair Dye

• Rich, Deeply Pigmented Vibrancy That Lasts Through  40+ Shampoos 
• Semi-Translucent Gel Formula for a Stained Glass-Like Application 
• Gel Base Aids in Color Placement Accuracy 
• Unique Delivery System Guarantees an Even Distribution of the Pigment, Higher Deposit and Absorption of the Dye Molecules, Resulting in Superior Color Longevity
• Dye Molecules Mimic The Hair Shaft for Maximum Color Deposit 
• Lactic Acid Conditions, Moisturizes & Strengthens Hair to Prevent Breakage
• Castor Seed Oil Helps Control Split Ends & Improves Moisture Retention to Create Smooth, Shiny, Healthier-Looking Hair 
• Gentle Acidic Formula Helps to Close the Hair’s Cuticle and Lock-In Color 
• No Developer Required 
• Fades True to Tone
• Easy Blend-Ability to Create Endless Color Possibilities 
• PPD & Ammonia-Free   
• Globally Compliant  
• 100% Vegan, Cruelty-Free Formula

Available in 3 oz. Aluminum Tube.